I would like to create game/app in Unity and use UnityAds. The problem is that I don’t know what should I expect. The question is, what eCPM does Unity pay for rewarded video ads in Tier 2 countries?
It is very simple question, but it looks like it is hard to straightfully answer because I found eCPM like $0.73, but also around $3. I know it is not that big difference, but in my calculaitons is :D. I also know it depends on whether there is iOS or Android user, but I don’t really care about this. I just need one number that will somehow give me image of potential earnings.
>Solution :
eCPM (effective cost per mille, or revenue per thousand ad impressions) that Unity pays for rewarded video ads in Tier 2 countries can vary widely depending on multiple factors. The eCPM is affected by factors such as the type of app, the region within the Tier 2 countries, the platform (iOS or Android), the quality of the ad traffic, seasonality, and overall demand for ads in those regions.
It’s important to understand that ad networks, including UnityAds, use an auction-based system to determine the value of ad impressions. This means that eCPMs can fluctuate throughout the day and vary from one user to another.
The figures you found ($0.73 and around $3) might both be accurate for different cases and times. Unfortunately, I don’t have access to real-time data, so I can’t provide you with the current eCPM for Tier 2 countries.
To get the most accurate estimate of potential earnings, I would recommend integrating UnityAds into your game or app and running some real-world tests. You can monitor the eCPM and revenue over a specific period to gather data on how the ads perform for your specific app and user base.
Keep in mind that eCPMs can vary over time due to various factors, so it’s essential to monitor and adjust your monetization strategies accordingly. Also, consider implementing other monetization methods alongside ads to diversify your revenue streams and increase overall earnings.
Lastly, remember that the actual performance of ads in your app may differ from what you find in general averages, as it heavily depends on your app’s content, user engagement, and overall ad demand in the specific regions your app targets.