Returning all rows that don't contain a certain value

Example data frame:

> df <- data.frame(A = c('a', 'b', 'c'), B = c('c','d','e'))
> df
  A B
1 a c
2 b d
3 c e

The following returns all rows in which any value is "c"

> df %>% filter_all(any_vars(. == "c"))
  A B
1 a c
2 c e

How do I return the inverse of this, all rows in which no value is ever "c"? In this example, that would be row 2 only. Tidyverse solutions preferred, thanks.

EDIT: To be clear, I am asking about exact matching, I don’t care if a value contains a "c", just if the value is exactly "c".

>Solution :

dplyr

FYI, filter_all has been superseded by the use of if_any or if_all.

df %>%
  filter(if_all(everything(), ~ . != "c"))
#   A B
# 1 b d